Extraordinary lengths to create a shopping experience

Reference no: EM13335850

Today’s retailers have gone to extraordinary lengths to create a shopping experience based on more than just the products they sell and the services they offer. Clothing purveyor Abercrombie & Fitch, for instance, adorns its stores with oversized posters of sexy, half-dressed models and sprays its signature scent throughout the store. Visit your own favorite retailer and check out the look and feel of the store. Notice background music, lighting, colors, decorations, signs, layout, and the appearance of the salespeople. Then, develop recommendations for how your store could improve the shopping experience for you and other customers

Reference no: EM13335850

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