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Internationalization (sometimes shortened to "I18N , meaning "I - eighteen letters -N") is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures, a process called localization. Some of the most common strategies for market entry include: Exporting, Licensing, Franchising, Partnering, Joint Ventures, Turnkey Projects and Greenfield Investments. Exportation is a recommended strategy for small business owners who have a problem with local market saturation. Direct exportation a situation in which a company sells its products directly to customers in another country without using another person or organization to make arrangements for them, or a product that is sold in this way: The direct export of goods involves certain procedures, which must be adhered to. To sum up, it is important for successful business owner to grow locally and internationally. To develop effective export strategy, start identifying the reasons for exporting then to identify risks involved, competiveness and opportunities. The next step is to draw an action plan including budget study and market research, the final step in exportation strategy is to finalize legal issues and finance implications such as agreements, taxes, tariffs, logistics, and payment….etc
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