Explosion of social media and consumer quest for interaction

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With the explosion of social media and the consumer quest for interaction, sponsorship in the sports business landscape has changed. Rather than traditional event signage, print ads, and commercials, today's consumers want interactivity and experiences. Some potential sponsors, particularly for small events, could be deterred by the changing face of sponsorship. Provide examples of dynamic sponsorship where consumers interact with sponsors as part of the event experience. List the pros and cons of this type of sponsorship as compared to traditional signage, television commercials, and print ads? Share your ideas for ways you could convince potential sponsors to provide this type of experience for fans. Use relevant reasons, facts, and examples to support your ideas.

Reference no: EM131270073

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