Explain your product and the demographic of starget market

Assignment Help Marketing Research
Reference no: EM131401994 , Length: 12

Assignment : Consumer Behavior/Market Analysis Report

Consider the toothpaste product presented in your Consumer Behavior/Target Market Report from Module 3, and prepare a Consumer Behavior/Market Analysis Report that covers the following:

Explain your product and the demographics and culture of your target market. Discuss whether factual or emotional appeals are more effective to the different segments.

Discuss the particular American values you can target successfully with your product. Discuss any ethical considerations that need to be considered when targeting these values.

Consider the current economy. In this context write an analysis of the current state of consumer spending with reference to your product. Is your product dependent on the economy, or will consumers choose to purchase it regardless of issues like employment figures and interest rates? How does this help or hurt you?

Discuss the potential of your product as a success or failure in different cultures. What geographies and nationalities will not currently be interested in your product and why? Discuss whether you can make changes that will improve your product's appeal to different cultures.

Write an analysis of the U.S. subcultures that will desire your product and those that might not. Do specific age groups, genders, ethnicities, and/or religions see your product through a lens that differs from other consumers? Propose ways to combat this.

Describe what you will do differently to gain market share and attract consumer behavior decisions toward greater purchasing of your product over competitors.

Write a 10- to 12-page professional Consumer Behavior/Market Analysis Report. Justify your ideas and responses by using appropriate examples and at least 4 references from text books, Web sites, and other references using APA format.

Be sure to also include some history of the firm and the product.

Discuss the marketing mix, the target segments, positioning, and the benefits and drawbacks of different marketing strategies, including the one the firm currently utilizes.

Reference no: EM131401994

Questions Cloud

Report activity based costing-management : Write a report to the management team that explains how activity-based cost and management systems (ABC and ABM) would enable the management team to manage their business to achieve the goals of enhanced profits and satisfied customers.
Days are in the operating cycle : ABC Corporation currently has an inventory turnover of 17.19, a payables turnover of 10.17, and a receivables turnover of 19.43. How many days are in the operating cycle?
Write a two-three paragraph summary of the article : Find a research article from a peer-reviewed journal that addresses the use of behavior analysis as treatment. Write a two-three paragraph summary of the article
Is given level of success is statistically significant : The dowser correctly identifies the contents of 12 out of 20 containers. Do you think this level of success is statistically significant? Explain.
Explain your product and the demographic of starget market : Consider the toothpaste product presented in your Consumer Behavior/Target Market Report from Module 3, and prepare a Consumer Behavior/Market Analysis Report that covers the following:Explain your product and the demographics and culture of your ..
Design an experiment to test given conjecture : Design an experiment to test this conjecture. Be sure to identify the factors, levels, treatments, response variable, and the role of randomization.
What is the percentage of calories coming from fat : How many grams of fat are in each of the chosen items? What is the percentage of calories coming from fat for each brand? Ex. Is it
Discuss relationship between psychology and communication : Use specific examples to illustrate your points.  How does your example illustrate the relationship between psychology and communication
Will you use an observational study or an experiment : Design a way you could find out whether there is any merit to this belief. Will you use an observational study or an experiment? Why?

Reviews

Write a Review

 

Marketing Research Questions & Answers

  Discuss sampling methods and analyze the research design

Justify the measurement scheme. Defend that the measures are valid representations of the constructs and their functional roles in the theory.

  In which situations are intermediaries bearers of reputation

In which situations are intermediaries bearers of reputation? Do sellers benefit from the presence of a reputation system on Amazon MarketPlace? Provide a detailed answer.

  How is a stereotype different from a prototype

How is a stereotype different from a prototype? - When interacting with people who do not use your language, why is it important to learn the words for please, yes, and thank you rather than relying on gestures?

  Describe what is meant by excess inertia

Describe what is meant by excess inertia and explain why this situation is more likely to happen in markets with indirect rather than direct network effects.

  What is the average inventory at cost for each buyer

MKT 482/5482: The table below contains information on the effectiveness of each buyer by providing you with the inventory left at the end of each month (for a six-month period). The dollar amount associated with this inventory reflects what the re..

  Discuss how the overall management team performed in terms

the new chief executive officer ceo of your company is a strong believer in the four functions of management theory. in

  Prepare a memo of detailing your progress

visit their profile and see what the other person has to offer. Leave a professional comment about them. If a person is a real estate agent, then say something like, "Jim, thank you for accepting invitation. I like how you are promoting a house on..

  Analyze competitive positions including foreign market entry

Analyze competitive positions including foreign market entry and the resulting impact on business strategy.Use technology and information resources to research issues in strategic management.

  Conduct an environmental scan for your chosen company

Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing e..

  Identify the autism technology daily use

Autism, a condition referred to as autistic disorder in the brain, is a lifelong developmental disability affecting social and communicative functioning which make communication with other people is limited and complicated. Treatment for autism co..

  Create a market research plan

Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to..

  Write the section on situation analysis.

write the section on Situation Analysis.Discuss the case studies given below and answer the following Questions.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd