Explain why you prefer your selected brand over competitors

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Reference no: EM13732808

Favorite Brand Paper: Favorite Brand: Apple Inc

Write a 900 word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

• Identify a brand about which you are passionate.

• Explain a minimum of three reasons why you are passionate about this brand.

• Respond to the following questions:

• Is the company successful in building loyal customer relationships across different groups?

• Why or why not?

• Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Reference no: EM13732808

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