Explain why this case is important to the marketing manager

Assignment Help Marketing Management

Reference no: EM13817822

Nestle Case Study

There is a total of three major cases for this class (Bank of America, Dove, and Nestle). The objective of these case studies is to put you in the role of a marketing manager. Your response should include an in-depth analysis of the case, accurately identifying the main issues, problems, opportunities, suggestions, and realistic outcomes. This writing assignment requires two sections: executive brief and application section. Keep in mind, as an executive brief, it is more important to offer fewer pages with the correct perspective of the case and not several pages simply recapping or restating the case. When completed, your response should reflect a scholarly knowledge of the appropriate solutions and outcomes. Please refer to the writing requirements (shown in the syllabus) to gain an understanding of the difference between scholarly and advanced writing. The final case study, Nestle, has 100 points possible. Your assignments should contain the following components:

Part A: Executive brief

This is a one to two-page single-spaced summary of the case study. Students should not simply recap the events but instead identify the major components, markets, and stakeholders and explain why this case is important to the marketing manager.

Identification

You should identify the main problems, issues, and/or opportunities of this case study.

Recommendation

You should offer an in-depth plan of action to address the problems listed above. Be very specific in your recommendations. For example, simply stating the organizational leaders should change their pricing strategies does not meet the requirements of this assignment. Instead, you should describe the proposed pricing strategy change and explain why you are proposing this change. To help support this recommendation, you should be able to identify other organizations who have implemented a similar strategy. This section should be single-spaced.

Part B: Application

Integrating the strategies, policies, and/or practices from the text, students are expected to "do the work."

Example #1, if you were to recommend the company pursues a new segment of the market; your work should offer specifics of the proposed market.

Example #2, if you were to recommend the company changes their pricing strategy; you should offer support (in the terms of outside references) as to why you are proposing such a change and a detailed list of the expected returns/outcomes.

Example #3, if you were to recommend a change in the organizational branding strategies, you should offer support (in terms of outside references) as to why you are proposing such a change and a detailed list of the expected results of this change.

Reference no: EM13817822

Questions Cloud

Discuss the processes for successfully implementing : discuss the processes for successfully implementing and sustaining change. Provide examples that are designed to help make change stick and apply at least one of the examples to an organizational change with which you are familiar.

What type of market do you think your franchise operates : What type of market do you think your franchise operates - What type of competition does your firm face? Who are some competitors?

Identify specific conduct violations commit by organization : Identify specific conduct violations committed by the organization and accounting firm in question. Next, create an argument supporting the actions against the organization and accounting firm

Define project management to create customer value : Many universities, industry professionals, and organizations feel that operations management and project management go hand in hand.

Explain why this case is important to the marketing manager : Nestle Case Study- There is a total of three major cases for this class (Bank of America, Dove, and Nestle). The objective of these case studies is to put you in the role of a marketing manager

How a project manager can use strategy : How a project manager can use strategy in a project involving purchasing and supply management and how it has helped their organization with new business and market share.

What type of operations and supply chain environment : What type of operations and supply chain environment has more difficulty managing capacity- n environment supporting standardized products and services or one that supports customized products and services. Explain.

Question regarding the recommending controls : You will have the opportunity in this Discussion to recommend sound internal controls over sales invoices and receivables. If controls are not in place over these functions, companies are susceptible to errors, fraud, and losses.

Explain how you will address jims recent performance issues : Explain how you will address Jim's recent performance issues. Suggest both constructive and positive feedback designed so that Jim will leave motivated to do his best.

User Account

All Pages