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Assignment
Please refer the text book and review the attached PPT, and answer the questions. (Citation are important mainly kotler).
Q1. There are three key consumer criteria that determine whether a brand association can truly function as a point-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference (POD). Explain why the hotel may not have been successful in its attempt to create its POD.
Q2. Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions. Explain what this means and also how Tide remains successful with so many lines and extensions. Use marketing concepts to explain.
For the next three years, measured in today's dollars (real dollars), a family anticipates buying $5,000 worth of groceries each year. Inflation is expected to be three percent per year during this period. The market interest rate is six percent comp..
How could the price of labor not fall? answer Buchanan's question: If there is an increase in labor supply, does the equilibrium wage have to fall?
The case study presented in the chapter discussed cigarette taxes as a way to reduce smoking. Now think about the markets for other tobacco products such as cigars and chewing tobacco.
There is currently a surplus of allowances at the price of zero. What must be true of the relative positions of the market demand and supply curves? Explain.
Suppose there are 2 types of individuals: a. "Type 1": PV of earnings with HS diploma :135. PV of earnings without diploma:100.
For each of the four scenarios below, determine how each event would affect our firm's marginal, average, and average variable cost curves. Consider each situation independently. Describe in detail. a. An increase in employee wagesb. A decrease in ma..
suppose nominal gdp in 1999 was 100 billion and in 2001 it was 270 billion. the general price index in 1999 was 100 and
Suppose that the inverse demand function is given by P=50-Q, and cost function of a firm is C=5qi: (1) For a competitive industry, find the market price, market output and the profit at the equilibrium.
The Federal Reserve is in charge of handling monetary policy for the U.S. List and describe the tools the Federal Reserve would institute if it needed to slow down the economy because it believes that inflation is too high or that it will soon become..
After the price of car making robots fell by 10 %, the demand for assembly workers fell by 15 %. What is the cross wage elasticity of demand? Are robots and assembly workers gross substitutes or gross complements?
Derive the demand for bonds. Suppose the interest rate increases by 10 percentage points. What is the effect on the demand for bonds?
Assume that the Federal Reserve sells government securities from its existing holdings to financial sector and non bank public. Trace by the expected consequences of this secondary market action on banking system
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