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Explain why companies use marketing channels

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Reference no: EM13900326

Part: Marketing and Research

Companies try to forge a marketing channel, a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. Information, promotion, contact, matching, and negotiation help to complete transactions. Physical distribution, financing, and risk taking help to fulfill the completed transactions. Explain why companies use marketing channels and discuss the functions these channels perform.

The body of the paper must be a minimum of 5 pages not including the introduction/abstract/ references. Your response must be in APA format. You will need to include in-text citations and a references list for external references used in supporting your points for this question. You will cite every paragraph using references. You should have no fewer than 7 references for your response to this particular question.

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Reference no: EM13900326

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