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1. Suppose now that Lexus is planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe would be most effective? Why?
2. Choose an ad that you believe unreasonably overstates what the product or service can do. (If you can't think of a real ad, make one up.) Explain whether the ad is actually deceptive or just puffery. How would your answer change if you lived in France?
Identify and briefly describe four types of B2B web sites. Provide examples for each. In what ways does a B2B site need to operate differently than a B2C site?
Examine the relevant marketing science of customer behavior for your product. Develop your company's mission statement and company introduction
Describe E-Business and list rules of e-business and why do customers want companies they do business with to continuously improve
What are the differences between data validation, data editing, and data coding? Describe the process for data entry. What changes in technology have simplified this process? What is the purpose of a simple one-way tabulation?
use the internet or the strayer library to familiarize yourself with an industry and then create a fictional start-up
Marketing Planning Report
Select one of the following companies: Walmart, Zappos, Apple, General Motors (GM), or General Electric (GE). Identify and explain a minimum of two internal, two micro, and two macro environmental factors that influence the company's marketing strate..
Read the article New Google Maps app features street-bystreet navigation and write it jus over 400 words about marketing
question one 1. love and pursuit of wisdom by intellectual means and moral self-discipline.2. investigation of the
Explain four approaches a company can use to expand internationally and discuss the pros and cons of each of the four methods in effecting technology transfer
in 2011 atampt attempted a merger with t-mobile. the justice department sued under the act claiming that the merger
1. why is continual improvement necessary for a business organization?2. what are the seven basic tools of quality? who
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