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Leadership in Crisis Management
Address one of four product crises: Nestle- infant formula in the third world; Bridgestone/Firestone- tire shredding; Exxon- Valdez oil spill disaster in Alaska, OR Tylenol- product contamination. During this unit, each team is to research their firm's product crisis and consider alternative solutions (Going with Exxon)
Research the history of product crisis. Delegate the following issues:
What was the basis for the crisis?
Were there any policy decisions that led to the crisis?
How was the crisis managed?
How was the crisis resolved?
What were the short-term effects for the firm?
Have there been any long-term effects?
What are three examples of internal and external influences on consumer behavior?
You are being asked to consider issues of provider supply. Is there a surplus of physicians in the United States?
What can you do to develop good career networking contacts?
Cathy purchased several corporate bonds from a large corporation five years ago. Cathy recently lost her job and has decided to sell the corporate bonds.
From the e-biz site perspective analyze and optimize your site to achieve higher rankings. explain your answer.
Describe at least three ethical issues within today's busines environment that affect your community and organization.
Define how the effectiveness of the advertising will be measured. Describe the different promotional strategies that may be used in addition to advertising.
Do you think psychological tests help evaluate a person's leadership style and what are the other measures or techniques which can be used to help determine a person's leadership style during recruitment?
What negatives did you notice and explain the characteristics of the worst leader you have known
Think about your own consumer response to promotional strategies of specific product which rely on vague terms, or unsubstantiated claims to attract their target market. In at least 300 words, please address the following:
Formulate your opinion on this issue and provide several examples of recent news events and their coverage that support your position.
Explain the importance of self-awareness and emotional intelligence and the role they play in enabling you as a leader to model the capacities of characteristics of servant leadership.
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