Explain what the specific key environmental forces

Assignment Help Marketing Management
Reference no: EM131202704

Watch the video case study "Geek Squad: A New Business for a New Environment."
https://highered.mheducation.com/sites/0077861035/student_view0/chapter3/video_cases.html

Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.

Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

Explain what the specific key environmental forces are that created an opportunity for your company.

Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.

Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.

Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.

Analyze what lessons you might learn from the Geek Squad case study.

Include at least three references, at least one of which must come from the University Library.

Format your paper consistent with APA guidelines.

Reference no: EM131202704

Questions Cloud

What is the equilibrium constant for the reaction at 298 k : If PSO2 = PH2S and the vapor pressure of water is 25 torr, calculate the equilibrium SO2 pressure in the system at 298 K.
Manufactures ultra sound equipment : Laconic Company manufactures ultra sound equipment. Based on past experience, Laconic has found that total annual repair and maintenance cost can be represented by the following formula: total annual repair and maintenance cost = $155,000 + $17.50x, ..
Develop branding strategies for existing and new products : Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. Evaluate the basis for market segmentation and approaches to segmentation.
Uses the straight-line method for depreciation : XYZ Company purchased a refrigerated delivery truck for $65,000 on January 1, 2015. The plan is to use the truck for 5 years and then replace it. At the end of its useful life, the truck is expected to have a salvage value of $10,000. The fiscal year..
Explain what the specific key environmental forces : Explain what the specific key environmental forces are that created an opportunity for your company. Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
"how does company gather information about its inventory : "How Does a Company Gather Information about Its Inventory?", you prepared Webworks statements for August. They are included here as a starting point for September. Webworks purchases supplies worth $120 on account. Prepare an unadjusted trial balanc..
Pinpoint a firm that have undertaken outsourcing : Many U.S. firms have outsourced jobs to China (primarily for manufacturing) and India (primarily for back office duties). Pinpoint a firm or firms that have undertaken such outsourcing.
Discuss relationship between feminism and postcolonialism : Feminism is of great interest to postcolonial artists and scholars. Why is this so? Discuss the relationship between feminism and postcolonialism in at least two examples from contemporary art and/or visual culture
Summarize your background and what makes you unique : Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Draw a schema that represents consumer knowledge

Interview five consumers and ask them what are the first five words that come into their minds when they hear the following brands listed below. Use the results to draw a schema that represents consumer knowledge of each brand

  Who are some of the leaders in pnds what are the likely

research personal navigation devices and answer the following questionswhy have personal navigation devices become

  Pizza employs sigfried as a delivery driver

Rush’s Pasta & Pizza employs Sigfried as a delivery driver. Rush’s guarantees that an order will be delivered within thirty minutes or there is no charge, and insists that its drivers meet the limit. One night, while making a delivery, Sigfried is ca..

  Determine which strategy aligns best

Once completed, analyze the findings to determine which strategy aligns best with the owner's goals for succession planning and sustainability and address the role of innovation in achieving the owner's goals

  Describe the differences between chain stores and franchises

Describe the differences between chain stores and franchises, Why would a producer use wholesalers rather than selling directly to retailers or consumers

  Describe the four primary organizational structures

Research and describe the four primary organizational structures/models used by international businesses: global product, area, functional, customer

  Describe the characteristics of each of the stages of growth

In a 250 to 500 word essay, describe the characteristics of each of the four stages of growth a business organization might experience. Provide examples to support your description

  Closing case- china limits exports of rare earth materials

Closing Case- China Limits Exports of Rare Earth Materials. Which group benefitted the most from China imposing an export quota on rare earth metals? Did it give the Chinese domestic manufacturers a significant cost advantage

  Explain social media consumer information

Explain Social media consumer information and discuss how you think marketing departments can utilize social media consumer information to benefit their company and their customers while also taking into account privacy concerns

  Which should be included in an e-marketing audit

E-commerce involves which of the following? A website where access is restricted to approved users is called which of the following?

  What the company can do to increase sales

For store employees: gender, age, length of employment, perceptions of why the product sales have decreased, Recommendations of what the company can do to increase sales

  Foundations of marketing and the power of marketing

Foundations of Marketing The Power of Marketing. Marketers cannot create demand or make people buy things that they don't want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features,..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd