Explain what the next steps your company should take

Assignment Help Business Management
Reference no: EM131442015

Assignment

• Assume you are a manager for a prestigious hotel chain in your area. Over the past five years, you have noticed a steady change in the type of customers you have seen book rooms at your hotel and you have also seen a change in the number of customers staying at your hotel. You may choose the direction you feel your company has taken (positive or negative) for this project.

Do BOTH items 1 and 2:

1. Create a SWOT analysis to determine what the next steps your company should take to in order to move forward successfully. Your SWOT analysis should include a properly formatted SWOT chart (you may use any program or format of your choice) and should include an analysis as to what your findings have been.

2. You will also create a focus group for your company. Write an analysis on the participants, questions, and use for the focus group.

It is recommended that you research current hotel chains to determine the methods they have used and what is/is not working for these companies today.

The requirements below must be met for your paper to be accepted and graded:

• Write between 750 - 1,250 words (approximately 3 - 5 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1" margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.

• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

Reference no: EM131442015

Questions Cloud

Design bcp for sangrafix and a video and pc game : You have been hired as a consultant to design BCP for SanGrafix, a video and PC game design company. SanGrafix's newest game has become a hot seller, and the company anticipates rapid growth. It's moving into a new facility and will be installing..
How has the economy impacted both given brands : How has the economy impacted both brands? Compare their demographics and sponsors. What kind of lessons can each brand learn from the other? What would you recommend NASCAR do to maintain and expand its fan base?
Discuss hardware costs of auctionads : AuctionAds.com (a real company), had a modest web server setup that took up about a third of a standard 42U rack in 2009 (see slide 12 in lecture 13).AuctionAds.plc (a fake company very similar to AuctionAds.com, with an identical setup) expects ..
Marketing creates or satisfies consumer needs : There is a debate in marketing on the question of whether or not marketing creates or satisfies consumer's needs. Marketing has often been defined in terms of satisfying customer's wants and needs and some critics maintain that marketing goes beyo..
Explain what the next steps your company should take : Determine what the next steps your company should take to in order to move forward successfully. Your SWOT analysis should include a properly formatted SWOT chart and should include an analysis as to what your findings have been.
How planning is playing a major role in helping my team : In the next few paragraphs I will demonstrate how planning is playing a major role in helping my team to be successful in providing education to clinical and administrative staff at a system level delivering tools needed.
What was wal-mart original strategy for creating value : Wal- Mart, the discount merchandiser, began by putting large stores in small Sunbelt towns that its competitors had neglected. The company then wrapped its stores in concentric rings around regional distribution canters.
Analyze current job market compensation plans : Analyze current job market compensation plans and pay scales in comparison to Astra Zeneca. Explain how team members will use lessons learned.
What is the amount of the special contribution : Milos wants to have 220,490 dollars in his investment account in 9 years from today. He expects to earn a return of 17.04 percent per year in that account.

Reviews

Write a Review

 

Business Management Questions & Answers

  Culture on the formations of its long-term objectives

what is the importance of values and corporate culture on the formations of its long-term objectives

  Investigation of the economic indicators of hong kong

Investigation of the economic indicators of Hong Kong. Ecenomic indicators should include Unemployment, Housing, Consumer price index, Industrial production, Gross domestic product, Broadband internet penetration, Retail sales availability of reso..

  Organization psychology and management

Show on this foundation, how to ensure a high level of motivation among employees in organizations without at the same time to arouse negative stress.

  Describe a time when something you said was misinterpreted

Describe a time when something you said was misinterpreted by the receiver in a way that had some very negative effects. In retrospect, was there something that you could or should have been done differently? Why do we sometimes run into these mis..

  Factors important in understanding decision situation

What is the decision facing Starbucks?- What factors are important in understanding this decision situation?- What are the alternatives?

  An original business research project

The final version of your Research Project should be 10 to 12 double-spaced pages (not including the title page, reference page, tables, appendices, etc.).

  Research on dr w edwards demingplease help with ideas and

research on dr. w. edwards demingplease help with ideas and information for me to write a research paper on dr. w.

  Determining the information security

Describe in detail type of security threats faced by the India airline and also explain the sources of such security threats. Describe in details how technical, data and human safeguards can protect against such threats.

  How job evaluation could be used at customers

Determine how job analysis and job evaluation could be used at Customers First to develop an internally consistent compensation system. Determine whether or not you agree with Joan's view on job analysis and job evaluation. Explain your rationale

  Problem regarding the employee involuntary termination

Why is it necessary to have a completely documented history leading up to an employee's involuntary termination? With what must this documented history agree?

  Would ikea be described as global or a transnational firm

IKEA The first few years of the twenty-first century were difficult for IKEA,- What does it mean to say that, in terms of Porter's generic strategies, IKEA pursues a strategy of "cost focus?"

  How should leaders use power to drive ethical behavior

Describe where the sources of power and influence exist in your organization. How should leaders use power and influence to drive ethical behavior? Why is this important?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd