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1. How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the new diaper's name will not be associated with other known products. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. 2. Using the broad definition of a product, identify and explain what products are being offered by a shop that specializes in bicycles; by a travel agent; by a supermarket; and, by a new car dealer. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Apple was driving the market with Jobs at the helmet. Would you say that after Jobs is Apple being driven by the market hence consumer feedback becomes prevalent?
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