Explain what factors make management''s task difficult

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Reference no: EM13217201

1. What factors make management's task of setting an advertising budget difficult?

2. Why is it important that the advertising media and creative departments work closely together?

3. Why is public relations sometimes referred to as a Marketing Stepchild? What can be done to correct this problem?

4. How might Campbell's Soup Company go about evaluating the effectiveness of an advertising campaign for a new "heat-and-drink" soup product.

Reference no: EM13217201

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