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Explain western union what strategy pursue to achieve goals

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Reference no: EM1331282

WU has re-invented itself once more. This time over the past 20 years the corporation serves as a bank for people without bank accounts by transferring money around the world at the tune of $20 billion/year. WU has grown exponentially over the last few years, especially internationally. The bulk of the transfers consist of small amounts earned by immigrant workers in wealthy countries sent home to assist families in poor countries.

As WU expands into the Middle East, India and China, revenue is growing at a 20% annually. Yet it is estimated that WU has only penetrated 15-20% of the $150 billion global money-transfer market.

Reference no: EM1331282

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