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Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM? Lastly, explain how you can personally have a positive impact on customer loyalty in your position.
Describe a minimum of three data elements you would gather to fully assess the situation and assist you with improving the customer satisfaction scenario you chose.
Discuss the growing importance of scanner-based research. - Why has scanner-based research been seen as "the ultimate answer" for marketing researchers?
Propose two different research methods besides the focus groups and online survey that would enable Nike to answer the same research questions. Which method(s) would you use?
Created a report that reflects the application of specific knowledge of market structures and compared the selected company's and the major competitor's products on the basis of the market structure.
Evaluate the effectiveness of previous marketing and positioning strategies of your chosen organisation to determine their effectiveness - Identify and briefly discuss your chosen organisation's direction and marketing targets.
Explain the distinction between outsourcing and offshoring.Using examples, describe the various stages in the purchasing process.
Describe the trade-off between backward compatibility and performance. Explain how and why firms try to influence consumers' expectations in a standards war?
Distinguish the three measures used in marketing research.-How does an interval scale differ from a ratio scale?- Explain what is meant by a continuum along which a subjective property of an object can be measured.
Relate each of the factors how it may affect the company business - Focus your report on the Objectives, Strategies and the Marketing Action Plans (4Ps') suggest about 7-8 Pages. Heavy weightage of marks will be given to these.
Identify and describe two sales forecasting techniques that could be used by the organisation or in the industry. Implementation of a recent marketing program or a marketing plan of the organization.
Create, plan and execute their campaigns to a targeted audience. By using CRM, marketers can also access the necessary business intelligence to better understand which campaigns are working and which customers to target with a specific offer.
Define marketing research. Define market research.- What is the purpose of marketing research? - Name the uses of marketing research.
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