Explain the two types of validity in experimentation

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1. Explain the two types of validity in experimentation and also explain why different types of experiments are better suited for addressing one type of validity versus another.

2. Distinguish among the various types of test marketing.

3. Think of a past job you have held. List three areas in which you, or some other person in the organization, could have benefited from having information generated by research. What would be the most appropriate research design for each of the three areas of research you have listed?

Reference no: EM131275144

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