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Using the same company you chose (Samsung), choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product or service and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of five competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft PowerPoint presentation with notes including the following:
Format your assignment consistent with APA guidelines.
Discuss the role of public relations in the promotional mix. - How can advertising and publicity work together? Give an example.
Explain Marketing Plan and Metrics and Where to get them and Which ones work and List the major recommendations in your team's marketing plan
Explain why marketing channels promote not only economic systems but also social systems
How does the "standardized versus localized" debate apply to advertising? Give examples of major companies that use standardized vs. localized advertisements in the various countries where they are present.
Conduct a SWOT Analysis of the consumer product and its organization considering both the internal and external environments and include a marketing mix implication for each factor
Determine the three challenges Tesco faces in becoming a strong U.S. brand. Select two of those challenges and create a solution for each challenge
Describe how the proposed marketing strategy aligns with the goals of the company. Examine areas in the marketing strategy that could provide a competitive advantage based on current marketplace competition
Explain Search Engine Optimization and explain doing E-Commerce is no good without understanding SEO
Ethics in Leadership: Ethical leadership is certainly a hot topic in today's business environment. Summarize the case and describe the issues
Explain Kodak's Marketing Mix and Marketing Strategy and Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists
Explain and Analyze a Fortune 500 in the Service Industry using the 4P's of marketing- IBM
Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process. For each stage, identify the marketing goals during the stage as well as examples of strategies that may be used.
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