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Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
Identify a Perceptual map.
Explain the Map placement.
Identify your references. Format your assignment consistent with APA guidelines.
High prices caused by high advertising and explaining why you felt the article was relevant to the topic
Distinguish good and bad trademark strategies. Then create your own trademark strategy for company. You will carry this project into interview with you to distribute to Board members
How culture change around the world? Explain with examples. How do culture change from the international marketing perspective? Does the people around the world accept or reject the change? Explain with examples.
Assignment: Case Study - Fashion Channel, What are the new goals of the Fashion Channel (FC) as a result of the changes in its viewership
assignment 1 product developmenthealth services continue to affect the gross domestic product and this dramatic
The overall purpose of this assignment is to build your understanding of the consumer and how an understanding of consumers is a key input to the development of an effective (the right type) and efficient (minimal or no waste) marketing mix strate..
Explain Mobile Computing and explain the differences between fixed computing and mobile computing
develop a plan for a local fundraising event in your area. include your thoughts on marketing strategies budgeting
Describe the transformation process by which organisations produce & deliver goods & services.
Larkin Corporation conducted a test designed to evaluate the effectiveness of a new television advertisement for one of its household products
2. Discuss the company's approach to global expansion.3. Do you think Facebook should operate in China even if it means complying with the restric- tions there? about Facebook's Continued Negotiations in China
SWOT Analysis: List the key product strengths, weaknesses, opportunities, and threats. Competitive Review: Identify key competitors, describe their position in the market, and briefly discuss their strategies. Product Review: Discuss the main feature..
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