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Write a five to six (5-6) page paper in which you: Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and STP. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics. Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Explain Elements of a formal e-business project plan- ROI evaluation of new technologies and what are the most important elements in conducting a technology alternatives cost analysis
1. floridas department of citrus and a coalition of consumer groups have launched an attack on your company for
1.justify a hospitalrsquos adoption of ethical protocols which cater to both affluent and indigent populations. from a
Suppose someone argues that inflation is good for business (because businesses receive higher prices) and bad for individuals (who pay the higher prices). Is there any validity to that reasoning? Why or why not?
In every job there is some sales and marketing that must go on. You must persuade your boss to accept a new entrepreneurial idea; How is advertising and sales promotion similar? Dissimilar
What was the key insight of management guru Tom Peters that he articulated in "The Brand Called You" and Why was it recommended in Chapter 10 that marketing students learn math concepts
Develop a marketing plan on a product or service and describe Product applications in marketing, Role of Internet in marketing the product, Consumer profile, Naming the product, Conclusion.
Define consumer refuse. List the disposal alternatives available to consumers. Which alternative do you use most often and define evaluative criteria and determinant criteria. Identify the determinant criteria you used for a recent purchase.
Associate Development, What does it mean to me and how does it look in my store
Need to develop a plan, outlining marketing strategies and presenting an action plan (with a realistic budget) that an actual company could implement.
Define the type of marketing that will be used for the business and Distinguish the type of organizational structure that will be used in the business
Explain the solution to internet and It has been said that with the Internet and geography no longer matters
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