Reference no: EM131125622
Two Essays
(1) Unit I Research Project
Marketing Plan In application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publicly traded company, of your choice. Utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit I you will provide a Company Overview and a PEST Analysis. Company Overview This section will provide the reader with a general understanding of the company and product/service offered by the company creating the value proposition for the customer. You might include general information about the company and industry and product/service. Additional general information might include the size of company, location, NAISC code, mission/vision/objectives, or any other general information about the company. PEST Analysis The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company. Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Company Overview and PEST Analysis). To determine the company you would like to research you may want to do a general search for "existing publicly traded company" or "publicly traded company list".
(2) Unit I Scholarly Activity
After completing the unit and reviewing the Stearns article, answer the following in your own words: "Why I believe it is important to study history." First, examples from this unit must be utilized as part of your answer, and topics may include, but are not limited to, the following:
• Describing the possible migration of ancient peoples;
• The influence that trade, agriculture, and tools had on movements; and
• How colonial actions and colonization impacted those among whom the colonists settled. Second, when studying the movements of Native American peoples and European exploration during the 15th and 16th centuries, what does history tell us about the motivations of God, gold, and glory? Why do you believe it was important to study these motivating factors? Your response should be a minimum of two pages in length. All sources used must be cited and referenced. Paraphrased or quoted material must have accompanying citations.
Assume that the allowance for doubtful accounts
: Assume that the allowance for doubtful accounts for Cutthroat Company has a debit balance of $1,370 before adjustment on December 31, 2009. Journalize the adjusting entry for uncollectibleaccounts.
|
Consider the industrial supply company example
: Consider the Industrial Supply Company example (Table 4.4) again. Assume that the company plans to maintain its dividend payments at the same level in 2011 as in 2010. Also assume that all of the additional financing needed is in the form of short..
|
What is the point of diminishing returns
: A telemarketing company estimates that it will be able to contact T(x) = 0.03x4 + 1.6x3 customers by hiring x new employees, where 0 ≤ x ≤ 50. What is the point of diminishing returns and the maximum rate of change of customers contacted
|
Which provides longer relief but has higher risk
: Which does not stay in the body as long thus has a lower risk of stomach and kidney problems, Naproxen or Ibuprofen?
|
Explain the possible migration of ancient peoples
: Describing the possible migration of ancient peoples. How colonial actions and colonization impacted those among whom the colonists settled.
|
Which two areas of business generally attract the most small
: Which two areas of business generally attract the most small businesses? Why are these areas attractive to small business?
|
Personally think are the most relevant to cruise industry
: Please highlight main lessons learned from an Operations management class and ways in which value is created through operations activities and processes. What issues or areas of expertise you personally think are the most relevant to the cruise indus..
|
Which of the following is a drawback of self-reports surveys
: Who defined personality as the dynamic organization within the individual of those psychophysical systems that determine his unique adjustment to his environment? Is the sum total of ways in which an individual reacts to and in..
|
The nominal interest rate
: You want to buy a car, and a local bank will lend you $20,000. The loan would be fully amortized over 5 years (60 months), and the nominal interest rate would be 12%, with interest paid monthly. What is the monthly loan payment? What is the loan's..
|