Explain the nature and scope of marketing in general

Assignment Help Management Theories
Reference no: EM131180396 , Length: word count:2000

Assessment requires you to undertake a market opportunity analysis for a new product. You will present the market opportunity analysis as a portfolio. This portfolio should be 1500-2000 words maximum in length not including the title page and reference list.

Your task in Assessment is to choose ONE (1) of the options listed below and write a market opportunity analysis focusing on current Australian market conditions to determine market attractiveness for your product.

a) Legion Do-It-Yourself Solar by PLX Devices, viewed 10/06/2016,

https://www.kickstarter.com/projects/plxdevices/legion-solar-a-better-way-to-energy-independence

b) Simpli Press French-Pressed Coffee by simpli press, viewed 10/06/2016,

https://www.kickstarter.com/projects/simplijenni/simplipress

c) Vi Artificial Intelligence Personal Trainer by LifeBEAM, viewed 10/06/2016,

https://www.kickstarter.com/projects/1050572498/vi-the-first-true-artificial-intelligence-personal

d) A new product for the business/organisation you currently work for or the business/organisation you want to start up. If you choose this option, on-campus (internal) students will need to gain approval from your local lecturer/tutor.  Off-campus (external) students will need to contact the course coordinator [email protected] for approval.

You will need to address the following criteria:

1. Describe the new product chosen and current market conditions in Australia by examining relevant business trends, competitors, customer needs and other factors in the marketing environment that may affect consumer purchasing (research evidence is expected to help support your discussion);

2. Conduct a strengths, weaknesses, opportunities and threats (SWOT) analysis;

3. Explain the nature and scope of marketing in general including your understanding of the marketing concept;

4. Explain your understanding of marketing research techniques and analysis, and how they are important to marketing decision-making; and

5. Differentiate between the marketing mix and the extended marketing mix.

Skills-

  • A market opportunity analysis is widely used to determine market attractiveness.
  • A portfolio is a collection of items documenting what and how you have learnt.
  • This is a challenging assignment. It will provide you with the opportunity to undertake a significant piece of work with a practical commercial application.

Reference no: EM131180396

Questions Cloud

Both loans require repayment of principal and interest : The firm can borrow in U.S. at 10% compounded annually or the firm can borrow in Euros from a German bank, the spot rate is $ 1.10 per Euro and the one-year forward rate is $ 1.20 per Euro. Both loans require repayment of the principal and interest a..
Result of poor communication-inaccurate demand : 1. The bullwhip affect is the result of poor communication and inaccurate demand forecasting. The demand forecast comes in from the retailers and if they are overestimating their demand so they are making larger orders.
Analyze articles -write one paragraph about the similarities : Using the format outlined on the PICO reference page in the Nursing Reference Center design your own question. (This may be related to something you are familiar with, or something you imagine to be an issue in nursing. It is BEST if you keep it s..
What is the after tax cost of debt for the company : DR Choi issues a bond that pays 12% coupon rate. Suppose the price of the bond market value is 1020 and 8 years left until maturity. Given 32% of tax bracket what is the after tax cost of debt for the company ? The longer the time to maturity is the ..
Explain the nature and scope of marketing in general : Conduct a strengths, weaknesses, opportunities and threats (SWOT) analysis; Explain the nature and scope of marketing in general including your understanding of the marketing concept
Representative basket of goods : Statistics Canada calculates a separate sub-indices for goods and for services. The goods index rose from 96.8 from 112.0 over a 10-year period. During the same period, the services index rose from 95.2 from to 115.1.  Answers should be to the nea..
What sorts of soils are found beneath the site : What type of foundation do you think should be used in this situation (keeping in mind the relative weight of the building)? Now look at the foundation drawings. What type is actually used? Why?
What is the company mission statement : What is the company's mission statement? What is the company's vision statement?
What sorts of soils are found beneath the site : What type of foundation do you think should be used in this situation (keeping in mind the relative weight of the building)? Now look at the foundation drawings. What type is actually used? Why?

Reviews

Write a Review

 

Management Theories Questions & Answers

  Obtain a recent annual report for a company

Obtain a recent annual report for a company of your choice (see the hints in exercise 4) and try your hand at computing financial ratios. Compute the current ratio, debt to owners' equity ratio, and basic earnings per share ratio.

  Competing hospital has apparently seen opportunities

Another competing hospital has apparently seen opportunities that ours has not, and therefore is planning to build in another part of town.

  Companies taking advantage of such connections

The major marketing trends today can be summed up in a single theme: connecting. List and discuss three important connections made possible by technology. Give specific examples of companies taking advantage of such connections.

  Assignment on a legal and ethical dilemma

Deciding to place a loved one into a long-term care facility can be extremely difficult. Even more difficult is the thought of your loved one's rights being violated while in long-term care.

  Explain what is public administration

Explain what is Public Administration? Also, is it the same as Public Sector Management? List all references in Chicago Manual Style 16th edition.

  Quality culture vs. traditional culture

Quality Culture vs. Traditional Culture

  Should a marketing manager or a business refuse to produce

Should a marketing manager or a business refuse to produce

  Describe the employee benefits at organization

Describe the employee benefits at your organization

  Principles of management and leadership

Principles of Management and Leadership is one of a series of assignments designed to demonstrate that you have achieved the learning outcomes established for the majors in the College of Business and Management

  An article research regarding the atc system

Visit the Hunt Library and conduct an article research regarding the ATC system. Select a topic on safety, organization, or an aspect of technology and modernization.Summarize the article, explain and correlate the relevancy of the article to the mod..

  Organizational behavior comparable to functional areas

In what way is organizational behavior comparable to functional areas such as finance,marketing and production.in what way is it difference from the areas.is it similar to statistics in anyway?

  Which barriers and challenges to managing diversity

Which barriers and challenges to managing diversity played a role in what happened to Michael Barfield?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd