Explain the managers of your company

Assignment Help Marketing Management
Reference no: EM1324634

First-Mover vs. Late-Mover

Explain The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace.

Management has called a meeting to discuss which way to go. They want to know if they should follow the "first-mover" theory or "late-mover" theory. You have been assigned the task to develop a neat and organized report for this meeting that will give evidence that describes and discusses either supports or disagrees with these theories. You may use the Library or other Web resources to find more information on these terms as well as examples to support your position.

As a new consultant, you really don't know much about the company involved, the potential products that the managers want to discuss in their meeting, nor the personalities of the managers who will be attending the meeting. The very best that you can really do within the given scenario is to thoroughly and factually explore both of these theories in your report as input for their discussion during the remainder of the meeting.
You should provide an unbiased comparison of the two theories.

- Identify at least four advantages and four disadvantages for each theory and comprehensively show how each advantage or disadvantage affects the use of that theory (a minimum of 16 pros/cons in all).

- Identify at least four examples of real firms who have been successful and four examples of real firms who have been failures using each theory (a minimum of 16 real firms in all).

- Provide a definitive and unbiased recommendation of which theory to use. You should provide the specific attributes which constitute the most advantageous context in which the chosen theory operates and justify your recommendation with researched support, logic and examples.

In the end, state your opinion as to which theory to use and justify your recommendation - this is where your research should show. You should state what conditions/assets/resources are needed to better achieve success with the theory you recommend and justify your decision with research, example and logic.

Reference no: EM1324634

Questions Cloud

Explain intro to marketing : Explain Intro to Marketing and describe how you might use the new product development process if you were thinking about offering some kind of summer service to residents in a beach resort town
Ethics-morals and common business practices : Describe difference between ethics, morals, and common business practices and how it relates to running a company and securing its infrastructure.
Attention and consciousness : Describe how theories of attention apply to the situation, and point out the social and /or cultural factors that might influence attention in both this situation and others.
Leaving memo on ethics in preparation for sabbatical : Suppose that you're a CEO of an organization, which has offered you the chance to take a six month sabbatical, all expenses paid. You will not be able to communicate with anyone at your workplace while you are away-not by letter, phone, fax, e-mai..
Explain the managers of your company : Explain The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace
Attention allocation and avoiding distraction : What prevents an individual from allocating attention the way that he/she intends to?
Social responsibility and business ethics in healthcare : Describe your perspective on how the healthcare institutions in the United States rank on these two topics of social responsibility and business ethics.
Human neuropsychology fundamentals : In describing human behavior and the brain, what would be the relationship between learning and memory from a functional viewpoint?
Explain primary revenue models : Explain Primary Revenue Models and find another uncommon e-commerce company that simultaneously fits

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Explain and analyze the ways in which e-commerce

Explain and Analyze the ways in which e-Commerce has impacted supply chain management and Explain your rationale

  Opportunities and threats marketing environmental factors

Please identify the opportunities and threats related to each of the following marketing environmental factors: Social Environment , Demographic Environment, Economic Environment

  Explain key data regarding leadership

Explain Key data regarding Leadership and Discuss and analyze the differences and similarities between leadership and managing or leaders and managers

  Explain facebook communities

Explain Facebook Communities and Need another example of the communities that Facebook encompasses besides the Facebook Community Pages

  Explain w3c and web filters

Explain W3C and Web Filters and I understand what a W3C job is but I am not sure if they should develop web filters and if not

  Explain efficiency and continuous improvement

Explain Efficiency and Continuous Improvement and Internet and E-Business and What Is Your Attitude Towards Productivity

  Is eco marketing always honest and ethical

In your opinion, what are the negative impacts of this growing demand on the physical state of the outdoor recreation sites in Mauritius? Is eco marketing always honest and ethical? Explain with examples related to outdoor recreation

  Explain primary revenue models

Explain Primary Revenue Models and find another uncommon e-commerce company that simultaneously fits

  Explain porter''s three generic strategies

Explain Porter's three generic strategies and company use IT to help it differentiate and compete against the low cost provider

  Describe analyzing financial aspects of walmart

Describe Analyzing Financial Aspects of Walmart and Summarize how the company is currently performing

  Explain chain management with suppliers

Explain Chain Management at Durham International Manufacturing and what steps DIMCO could take to improve its relationship with suppliers

  Explain sport organizations and e-commerce

Explain Sport organizations and e-commerce and How can are sport organizations regulating e-commerce

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd