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Explain the four basic international business strategies
Course:- Microeconomics
Reference No.:- EM13232249




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Large firms operating globally develop strategies based on the type of industries and businesses in which they compete. Explain the four basic international business strategies discussed in the course and the Hill text. Then identify which of the four strategies AVON is trying to implement. After identifying the strategy AVON is using please describe and explain how and why it is pursuing the strategy it has selected in order to penetrate certain markets and meet global competition in its industry. You should comment on the success and/or failure of its approach and implementation as stated in the text and posted readings and how it may have modified its organization, supply or marketing over time given changes in its markets, its suppliers and its industry's competitive structure.




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