Reference no: EM1325313
Dell call centers in India, Global Business Plan: Marketing mix, chain of commond, exit
Prepare a paper explaining the follow topic points.
Business venture is Dell (computer) Call Centers in India.
Please no plagiarism and provide references.
o Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.
o Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy.
o What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture.