Explain the concept of the search conversion funnel

Reference no: EM13261885

1. Explain the concept of the search conversion funnel and why it's relevant.

2. Applying the keyword funnel concept, identify keywords and keyword phrases to help develop a better SEO and SEM strategy for the UAB School of Business.

3. Justify your answers by using data from an actual analysis of keywords/phrases and include a description of the analysis performed and/or screen shots.

Reference no: EM13261885

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