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Explain the concept of global marketing and also explain following points:- • Elements of International Marketing Process • Segmentation, Targeting and Positioning • Macro & Micro Environmental Factors • Porter's Five Analysis • Segmentation • Targeting • Positioning • Marketing Mix of Starbucks • Strategic Options for Starbucks
Identify and describe two sales forecasting techniques that could be used by the organisation or in the industry. Implementation of a recent marketing program or a marketing p
Do you know someone who is brand loyal? Or, have you ever had a similar experience such as mine? Do you know of someone who claims to be unaffected by marketing or advertisi
What is your opinion of customer service? Is this something only marketing or the customer service department should emphasize, or is customer service something that should
Suppose you are the research director for your state's tourism bureau. Assess the state's information needs, and identify the information you will collect in a survey of tou
Develop the plan that will ensure a successful market entry. Address the social responsibility and ethical considerations relating to the product and market you are planning o
Perform a strengths, weaknesses, opportunities and threats (SWOT) analysis for Drukair and create and include a graph showing each component of your SWOT. Defend your ration
Martha and the Trap-Face America investors believe they face a once-In-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think t
What recreation facilities are offered? What food service facilities are offered? What conference and meeting facilities are offered? How many attendees can be accommodated in
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