Explain the concept of global marketing

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Reference no: EM13874062

Explain the concept of global marketing and also explain following points:- • Elements of International Marketing Process • Segmentation, Targeting and Positioning • Macro & Micro Environmental Factors • Porter's Five Analysis • Segmentation • Targeting • Positioning • Marketing Mix of Starbucks • Strategic Options for Starbucks

Reference no: EM13874062

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