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Describe the use of technology to store and integrate customer data. Customer data gathering is complicated because information needed by one unit of the organization (e.g., sales and marketing) is often generated by another area of the business or even a third-party supplier (e.g., an independent marketing research firm).
Because of the lack of standard structure and interface, organizations rely on technology to capture, store, and integrate strategically important customer information. The process of centralizing data in a CRM system is referred to as data warehousing. A data warehouse is a central repository of customer information collected by an organization.
1. Briefly explain the concept of a data warehouse. In the context of a CRM framework, why is a data warehouse such an important tool?
2. What is being written about customer data in today's periodicals? Search your favorite database of articles using keywords like "customer data" and "data warehousing." Are certain industries better represented in the citation list generated by your search? Are certain issues more prevalent? Read a selection of at least three to four articles, and write a brief analysis of what is being discussed in the press regarding these CRM topics.
For each of the following sets of FDs, assuming those are the only dependencies that hold for R, do the following: (a) Identify the candidate key(s) for R. (b) Identify the best normal form that R satisfies (1NF, 2NF, 3NF, or BCNF). (c) If R is ..
One of the components of a DBMS is the Query Processor. What is the purpose of the Query Processor? Explain what is meant by the file-based approach to data storage and discuss its limitations?
Draw the dependency diagram using the data in the table. Make sure to label the transitive and partial dependencies. Draw the crow's foot ERD with the VISIO drawing tool using the results of step 2.
Boolean w6 using Relational and Logical Operators to Evaluate Logical (Boolean) Expression Evaluate the logical (Boolean) expressions in the following exercises and circle the correct answer after you evaluation
monitor renal outcomes in patients post cardiac bypass surgery?want to identify factors which influence aki post
Describing the purpose of database an its functionality, plus a detailed E-R diagram.
In this assignment, you are to design and implement The Best Home business database that you have modelled in the assignment-1 and a series of SQL queries to reflect the business logic of The Best Home
List the major topics of the database to track concerts and venues - Write a draft statement of work, including a brief history, a statement of scope, objectives, and preliminary timeline.
Create a database schema that supports the company's business and processes. Create database tables with appropriate field-naming conventions. Then, identify primary keys and foreign keys.
question 1explain ten desirable features which may be included in the design of a warehouse. question 2how have to a
Relational Database Systems - COMP 1005 Design the logical structure of a database using Entity-Relationship diagram and Apply normalization techniques to reduce redundancy in a database.
What troubles did Kaiser run into when it first tried to implement the EHR system? Is Kaiser's experience typical of leading-edge companies? If so, how?
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