Explain several guidelines for adapting marketing

Assignment Help Business Management
Reference no: EM13941961

PART I: Short Response Questions

Directions: Please answer each of the following questions and provide examples from the text, if applicable. Each response should be at least two paragraphs in length composed of five to seven sentences and be written in complete sentences.

1. Explain what you should do when replying to a claim when the customer is at fault.

2. You are preparing an internal blog posting providing information on this year's annual company picnic. The message is generally positive, but you need to say that-unlike past picnics-the event will not be catered. What approach is best for conveying negative information such as this in the context of a positive message?

3. Many routine requests have several parts. What guidelines should you keep in mind when your request contains a series of questions?

4. List at least three guidelines that can help you avoid being accused of defamation.

5. You are faced with informing your supervisor about massive production delays. Company policy dictates that you must provide this information in writing. What questions should you consider when deciding between the direct and indirect approaches for your message?

6. Provide at least five guidelines to observe when making negative organizational announcements.

7. Explain the characteristics of an effective letter rejecting a job applicant.

8. Describe at least five strategies for establishing credibility when preparing persuasive messages.

9. Explain how to balance emotional appeals and logical appeals in persuasive business messages.

10. Briefly explain several guidelines for adapting marketing and sales messages for social media.


Identify an example of poor company communication out to the public. You can select an example you are aware of because of your own experiences, or a case study that you find online. Provide research and documentation. Write a three page APA formatted paper analyzing the communication and which of the "rules" you read about this week that the communication did not follow. Be sure to identify what the outcome was as a result of the poor communication and use at least two scholarly references.

PART III: Journal

Write a two page APA formatted paper in which you identify ways you can build credibility in language and in your writing. Applying the material this week, describe at least two ways to apply the material this week to increase your own credibility in academic and business writing. Cite the original reference using APA format.

Reference no: EM13941961

Select an issue on problem confronting managers

Part 1: Why it is important for leader to generate number of ideas to resolve problems? Part 2: Select an issue on problem confronting managers. As leader how would you reso

Cultural competence and organizational challenges

Changing demographics and health disparities challenge our health care leaders, managers, and practitioners. Patti Rose, author of Cultural Competency: For Health Administrat

Brief description of the sector products and services

For this assignment you must complete a review and analysis of a sector operating in the Singaporean business environment. Brief description of the sector's products and/or se

Xerox customer-service teams

1. When it comes to how a team is designed (i.e., members, communication, goals, norms, etc.) and team leadership, which of the following statements is most true based upon

Effectiveness for several familiar leadership roles

The purpose of this assignment is to examine similarities and differences in criteria of effectiveness for several familiar leadership roles. In a three double spaced page p

Significance of the article to course concepts

The article does not have to be approved and may be applied business articles. For examples, an article on a particular business is appropriate, e.g. Microsoft's recent atte

Identifying and narrowing research paper topic

Describe methods to use in identifying and narrowing your research paper topic. Examine and summarize information from at least two scholarly sources for one of the topics th

Assess the budgeting process and procedures

Assess the budgeting process and procedures for the organisation with regards to preparation techniques, uses for evaluation, differences between business units/divisions, e


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd