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1. Explain the role of supply and demand in determining price.
2. What is the difference between a price strategy and a price tactic? Give an example.
3. What are the three basic defenses that a seller can use if accused under the Robinson-Patman Act?
4. Briefly explain the concept of a customer-centric focus. Why is this so important in a customer relationship management process?
5. Identify the six components of the CRM process.
6. Which social media tools do you think are the most useful for most businesses? Why?
7. What are some ways that social media has changed your daily life? What can marketers take advantage of for their promotional purposes?
Suppose a new process was developed that could be used to make oil out of seawater. The equipment required is quite expensive; but it would, in time, lead to low prices for gasoline, electricity, and other types of energy. What effect would this have..
Describe and assess the impact of the implementation of the recommendation on the organizational structure and performance relative to the forecasted
What is the hourly capacity of the system (in units per hour)? Suppose we improve Machine C. After improvement, each unit.
Marketing Information Systems. Student can identify at least three sources of input to a marketing information system for a product or service offering.
Define the Halo effect and give an example. Define the causal attribution distortion and give an example.
The variable cost of a burger meal is 50 cents. The revenue of a burger meal is $2. With fixed costs is $200K per year. 5% of annual revenues is given to franchisor annually for advertising. 26% annual retunes is needed on $1,000,000 investment. How ..
Why did the FAA not need to go through the promulgation and public comment processes and time periods to have the new rules take effect?
Determine the appropriate upper and lower control limits for the percentage of students absent.
Let's say that you are a professional recruiter. Your job is to recruit qualified job applicants for a company in a specific industry.
Discuss why it is important to know the history, mission and culture of your company.
After several years of internal debate, the Steig Primary Group has decided to offer a walk-in clinic for patients. Many of the physicians were not happy with the change as it meant that one day a week one of the physician's would be responsible for ..
Miranda files suit against Golden Shores after working there for 10 years. She states that Golden Violated federal worker’s compensation laws.
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