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1. Explain retail store shrinkage and the ways shrinkage normally occurs. What are some of the ethical issues in retailers' treatment of consumers? What is "sweethearting"?
2. How do marketers classify retail stores? Explain merchandise breadth and depth.
Outline and explain the concept of internal marketing and why it is important is services products. How would you introduce an effective internal marketing programme to an organization?
Word of mouth advertising finds ways to engage consumers so they choose to talk with others about a product, service, or brand. Name a product. As the marketing director for that product, describe what you will do to help stimulate positive word o..
Applying Porters Five Force Model by Apple
Conduct research to learn about the beliefs about gender roles held by people in that country. You should be able to find some information about the country on the Internet.
State the purpose of the business research for each article. Determine the research questions and hypotheses being researched in each article
Using the retailer chosen from your second assignment (pound land), undertake a comprehensive and extensive look at the internal positioning of this company in regards to how it is dealing with the issues identified and discussed in the second ass..
Describe how probability samples differ from nonprobability samples, and discuss the advantages, disadvantages and uses of both. What is meant by the terms accuracy of a sample and level of confidence, and describe the importance of each.
Select a crisis that negatively affects the business from a legal or image standpoint. Develop a series of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swif..
create a new product or service for an existing organization. this product or service will be the basis for your
Explain marketing positioning statement and What is the value and purpose of a marketing positioning statement
Explain Sample Persuasive Message in e-tailing that includes your sample persuasive message and demonstrates how the reviewed message enables e-commerce
1.why are marketing channels and intermediaries necessary? what is the most important function carried out by
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