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This RIM (Research In Motion) and BlackBerry Curve 8320 case analysis needs you to get on Internet and search Web for information about company and BlackBerry Curve 8320. Based on research, you require to reply the following questions:
1. What seems to be RIM's organizational mission? Has it changed over life of BlackBerry?
2. Explain product market growth strategies RIM has pursued with BlackBerry. What adjustments has firm made in its marketing mix as strategy changed?
3. How would you position the BlackBerry Curve 8320 in marketplace?
4. How would you differentiate BlackBerry Curve 8320 from competitors?
5. What measures of marketing performance must be used for BlackBerry?
6. What measures of marketing performance must be used for Microsoft's Windows Mobile?
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