Explain price strategy and channel management decisions

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Reference no: EM1337294

Explain Price Strategy and Channel Management Decisions

I need help please with part C & D only.

Marketing Plan: Phase II Paper (the idea is for an online Blockbuster Video and Blockbuster.com.)

a) Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service?

b) Describe the attributes of your product or service in detail.

c) Identify the appropriate price strategy that should be used for the product or service and explain why you consider it appropriate

d) Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen

e) Identify the positioning and differentiation strategies for the product/service.

f) Identify the appropriate promotional strategy that should be used in the development of the strategic marketing plan

g) Develop an initial sales promotion schedule

h) Create an advertising plan

i) Identify public relations opportunities for the product/service

Reference no: EM1337294

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