Explain planning is everything
Course:- Business Management
Reference No.:- EM1349780

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a) Relate the two concepts of IMC and Advertising Pyramid.

b) How can IMC principles move us up the pyramid?

c) Give some examples of how this could happen (real world or made up.)


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This document prepared int he MS word. The concept or thought process is used need to be relevant to the product and provide valuable information to the target audience. The way in which the message is communicated can also alter the effectiveness of the campaign, as can choosing which media should be at the forefront or the driving factor behind your strategy. It can all become a difficult balance to get right but it’s crucial that you do get it right.

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