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Assume you are the Director of Marketing for Google's Android phone. Competition with Apple's I-Phone is affected by Apple's own retail outlets and franchises. Would you recommend a comparable strategy for Google?
The Situation: Google's Android is available to any and all cell phone carriers. Apple's iPhone is available only through AT&T.
1. Define marketing channels and channels of distribution.
2. Explain how the channels of distribution integrate with the firm's marketing strategy.
3. Evaluate an organization's channels of distribution in terms of competitive advantage and an organization's marketing strategy.
Write a 500- to 700-word paper that identifies each link in the supply chain and the purpose and value in each
Discuss a mountain bike company called MoutainRiders
Innovation, Sustainability, and the Global Market, Discuss this week's objectives with your team. Your discussion should include the topics you feel comfortable
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Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation
bridging cultures was a major goal when the walt disney company developed euro disneyland in france. while planning the
Explain Generic Supply Chain and also explain how the supply chain is modified from brick and mortar by ebusiness
a mailing of 100000 pieces with a total promotion cost of 50000 generated 180000 net sales.nbsp the average order size
Why is Facebook unique in the world of personal marketing?
Explain Porter's five forces competitive framework - Online Retail Industry and Chief Executive Officer Mike Duke has recently focused his company's considerable firepower
scenario the board of directors for riordan manufacturing has asked your team to create a strategic plan for the
What are the major issues emphasized in corporate social responsibility?
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