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Explain Marketing
A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it.
Write a mini-marketing plan that addresses the launch of the site and the maintenance campaign.
Discuss the plan to decide what steps need to be taken.
Advertising: Describe the launch and maintenance of the proposed advertising campaign.
Promotions: Describe any promotions that you think should be run (such as sales, discounts, or bonuses) to existing customers who refer new customers.
Add references and cite A and PA style.
Identify the differences between product and service marketing.
The stages of the product life cycle The promotional mixes The different bases of market segmentation
The module provides an introduction to the Fundamentals of marketing through implementing and monitoring marketing activities, touching also on the need to ndevelop product knowledge.
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Bill Heise is a janitor for the First Mercantile Department Store. While walking to work, Bill finds an expensive watch lying on the curb.
Explain Trend leader instead of a trend follower and Consider the broad area of e-business and e-commerce and the fact that some companies are leading associated trends while others are merely following
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