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1. Explain "market segmenting" and "target marketing." Why are these important to a marketing manager?
2. Review a journal that applies e-logistics and e-procurement in different industries in both manufacturing and service industries and give your group conclusions about the implementation?
3. Who are the customers in a Hospital, in a Pathological Lab, in a Radiological Service provider, An Ambulance Services organization, a Pharmacy, a primary care Physician and an Specialist . Can you establish linkage between the customers or providers?
Assume you’re a middle manager in a company with about a thousand employees. You’re negotiating a contract with a potentially very large customer whose representative has hinted that you could almost certainly be assured of getting his business if yo..
Two primary sources of capital to successfully implement strategy? are:
Use Annotated Outline assignment (add your changes and improvements) as your TOC (Table of contents) and guide in creating the content of your risk management plan. Your project will integrate the various aspects of project risk planning,
A television manufacturing company produces its own speakers, which are used in the production of its television sets. The television sets are assembled on a continuous production line at rate of 8,000 per month. The company is interested in deter..
You are interested in the homeownership rate in Southern California, which is the proportion of householders who own at least a home. The area's homeownership rate is believed to be around 57%. How many householders would you survey if you want to co..
If your company requires workers to receive 15% personal time, what is the value of the fully costed work element?
Explain the difference between rationalist and incrementalist strategy. Who are the main protagonists of the theories?
How much safety stock should the company maintain? And what will be the service level?
Intended image for the brand. Analysis tools to be used to track social media foot-traffic. Expected platforms to be used 1.
What is the process capability if the upper tolerance limit is 16.1 and the lower tolerance limit is 15.9 quality level is required (+/- 3 standard deviations)?
define its target segment, in terms of demographics, lifestyle, and customer benefits. Is it a mainstream brand in all markets?
Distinguish between intra-industry trade and interindustry trade. What are some major determinants of intra-industry trade? how can adverse impact be proven in a legal situation? What is the purpose of an organization (two terms, one for short term a..
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