Explain industry trends and forecasts

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Reference no: EM1324982

Explain Industry Trends and Forecasts (Pet Industry)

Find an article published within the last two years that offers an industry forecast of global business conditions for an organization with which you are familiar and evaluate the article concerning environmental factors that affect global and domestic marketing decisions. Be sure to address the following:

1. Evaluate how the articles forecasts of high-level global and domestic environmental factors will affect the organization's marketing decisions.

2. Evaluate how the articles forecasts of technological change will affect the organization's marketing decisions.

3. Compare the authors perceived importance of social responsibility and ethics with at least three other alternatives, including your own, as related to the organizations marketing decisions.

4. Provide a conclusion on the accuracy of the articles forecasts, and identify what else you would look for to support your position in reference to your conclusions.

5. Use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all sources both in your narrative as well as on an end-of-paper references list. No references should appear on the reference list if the source is also not cited within your paper

Reference no: EM1324982

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