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Q. Assignment 3: Branding, Pricing and Distribution
Write a four to five (4-5) page paper in which you:
1. Create the domestic and global product branding strategy.
2. Find out and detail the optimum pricing strategy.
3. Explain how your pricing strategy supports your branding strategy.
4. Prepare a distribution channel analysis categorizing the wholesaler, distributor and retailer relationships (comprise any e-Commerce as well).
5. Discuss whether a push or pull strategy will be used, justify your rationale.
6. Explain how the distribution strategy fits the product / service, target market and overall marketing strategy for the corporation
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Advantage would be the task of planning and controlling by a centralized corporate office; thus making the task more manageable.
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