Reference no: EM131274025
Multiple Choice Questions:
1.While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?
A. Engage?B. Energize C. Excite?D. Experience E. Educate
2.Which type of pricing model for apps prompts/allows customers to make small "micropurchases" to enhance the app itself?
A. ad-supported apps ?B. freemiumapps ?C. in-app purchases ?D. paid apps E. multi-level apps
3.Especially for marketers with new products or services, IMC is needed because
A. consumers need to know all about the features of new products before making a purchase decision. B. consumers are unlikely to buy products they are not aware of. ? C. it is impossible for products to sell themselves through word-of-mouth ?communication. ? D. pricing decisions cannot be made without IMC. E. new products and services need to be integrated into the supply chain value ?proposition.
Essay
4.Explain how a company can use search engine marketing.
5.You are the owner of a new deli that encourages customers to "build their own sandwiches." What social and mobile media tools could you use to enhance your business?
|
Annual savings turned out
: A $500,000 initial investment, annual savings of $92,500 for a 10-year period, a salvage value of $50,000, and a MARR of 10%. What would the annual worth be if the annual savings turned out to be actually 50% less? Enter only the signed number w..
|
|
Derive the welfare effect of regulation
: Derive the domestic price, the quantity processed by domestic oil refiners, and the amount of imports at the competitive equilibrium. Now suppose that domestic crude oil suppliers face a price ceiling of 8. Further suppose that for each two units ..
|
|
Create a perceptual map of the product space you''re dealing
: Create a Perceptual Map of the product space you're dealing with. Your map should indicate where your client's product is located and where you see the opportunity.
|
|
What are the one-year-ahead forward exchange rates
: What are the one-year-ahead forward exchange rates for the JPY-USD, KRW-USD, CNY-USD, GBP-USD, EUR-USD and MXN-USD exchange rates (in USDs per unit of the foreign currency)?
|
|
Explain how a company can use search engine marketing
: Explain how a company can use search engine marketing.You are the owner of a new deli that encourages customers to "build their own sandwiches." What social and mobile media tools could you use to enhance your business?
|
|
Historical and parametric approach
: Describe and show application such risk metrics as VaR and ES (expected shortfall) using historical and parametric approach.
|
|
Develop a strategy for building long-term relationships
: Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main targ..
|
|
Example of a negative externality
: Second hand smoke is an example of a negative externality. What methods are available to help reduce negative externalities?
|
|
Do you feel endangered species act should be strengthened
: Do you agree or disagree with this? Why or why not? Do you feel the Endangered Species Act should be strengthened or weakened? Explain.
|