Reference no: EM13788537
The executive summary, or one pager, is a company marketing document intended to excite potential investors, customers, advisers, and employees. Its purpose is to get the call back and start the serious discussions-the process that will result in action.
The Mission Statement - This explains what your business is all about. It should be between several sentences and a paragraph.
Company information - Include a short statement that covers when your business was formed, the names of the founders and their roles, your number of employees, and your business location(s).
Growth highlights - Include examples of company growth, such as financial or market highlights (for example, "XYZ Firm increased profit margins and market share year-over-year since its foundation). Graphs and charts can be helpful in this section.
Your Products/Services -- Briefly describe the products or services you provide.
Financial information - If you are seeking financing, include any information about your current bank and investors.
Summarize future plans - Explain where you would like to take your business.