Explain factors to consider when making pricing decisions
Course:- Marketing Management
Reference No.:- EM1335899

Assignment Help >> Marketing Management

Explain Factors to consider when making pricing decisions

Imagine you are the proprietor of Bubba's House of Pork Rinds. While sales of your pork rinds remain strong, you are considering changing your pricing. For one thing, you have heard rumors that Don's Doritos Drive-in may open a branch down the street, right next to your chief local competitor, Paul's Palace of Pringles. Relative to your own research, what factors should you consider in making this pricing decision?

Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Evaluate various segmentation criteria that impact target market selection. Rank the various marketing research techniques and which technique works best for any marketing res
Explain Army Reserve and the Marketing Mix and Analyze the promotion of your chosen organization relative to your products and markets as if you were making a report to manag
Read 15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014 and Which gives the best ROI for marketing - email or social media marketing, why email marketing i
Explain Trust and loyalty in an e-business and computer savvy folks can hunt around for sites before shopping but those less savvy are more apt to skip the e-commerce all tog
While STP marketing often produces successful outcomes, there is no guarantee that these successes will last. What factors can erode the successes produced by STP marketin
The analysis will contain (1) a synopsis of the movie, (2) an identification and theory-based analysis of the leadership issues raised (particularly, but not necessarily limit
This week you will continue your comprehensive marketing plan researching the SAME company (Ford Motor Company) that you researched in previous units. Again you will researc
The bank refused to credit his account for the amount wrongly debited against him on the ground that the forged signature appeared quite genuine. Is the bank liable? Advise