Explain factors to consider when making pricing decisions
Course:- Marketing Management
Reference No.:- EM1335899

Assignment Help >> Marketing Management

Explain Factors to consider when making pricing decisions

Imagine you are the proprietor of Bubba's House of Pork Rinds. While sales of your pork rinds remain strong, you are considering changing your pricing. For one thing, you have heard rumors that Don's Doritos Drive-in may open a branch down the street, right next to your chief local competitor, Paul's Palace of Pringles. Relative to your own research, what factors should you consider in making this pricing decision?

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Discuss and explain at least 2 positive features/advantages of the Shelter Principle. Discuss and explain at least 2 negative features/disadvantages of the Shelter Principle
Nike has announced its most expensive shoe ever -- the LeBron X basketball shoes, expected to sell for $315 -- pushing the upper limit of consumer dedication to the brand. (
Choose an IT event or story (that is current) that illustrates legal, ethical or moral concepts that this course has covered to date. Prepare an essay that describes the iss
Determine the direct impact of marketing for the health care provider you selected. Outline a strategy for the health care provider you selected to determine the utilization o
Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chose
Discuss the changing, dynamic role of sales promotion within the integrated communications mix and qualify this with the use of an example, industrial, trade or consumer, of
Define the industry your company is participating in. Justify in detail why you placed them in this industry. Identify the competition and in detail why you view them as compe
What are some of the similarities and differences between motivational interviewing techniques used in a counseling setting and persuasive techniques used in a business sale