>> Marketing Management
Explain Factors to consider when making pricing decisions
Imagine you are the proprietor of Bubba's House of Pork Rinds. While sales of your pork rinds remain strong, you are considering changing your pricing. For one thing, you have heard rumors that Don's Doritos Drive-in may open a branch down the street, right next to your chief local competitor, Paul's Palace of Pringles. Relative to your own research, what factors should you consider in making this pricing decision?