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1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that Google has with key industry competitors. How will they influence competitive behavior and the intensity of rivalry?
2. Conduct a competitor analysis and prepare an anticipated response profile for each major rival.
3. Considering Google's external and internal environmental conditions, does a SWOT analysis reveal any insights to enhance the company's efforts to compete or improve performance?
4. Examine Google's strategies and strengths in each business segment.
Write Analysis in total 2000 words count, and include the references in End.
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