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Call to mind the current company you work for (or a company you worked for in the past). Briefly describe the business that the company is (was) in. Then, describe how it used marketing research. Was this an effective use of marketing research? Was the research question answered? Was the optimal marketing action taken?
Your assignment is to help this store in their Hispanic community locations. Using the marketing mix and the promotional mix (make sure you discuss all elements from both in your answer) discuss how you will develop these stores to meet the target..
Discuss and explain the needs of the 21st century firm being met by changing systems development strategies and enterprise engineering?
Using Blake and Mouton's leadership/managerial grid found in the Northouse textbook, in what situations are the different styles best? Evaluate the strengths and weaknesses of each.
Explain the recapitalization process and apply it to PizzaPalace. Evaluate the resulting value of the debt that will be issued, the resulting market value of equity, the price per share, the number of shares repurchased, and the remaining shares.
Discuss the various types of ratios and their uses.
Why your response is the best one from all the alternatives and what are the top two ways in which culture and cultural differences interact with the notion of motivation?
What strategies can be applied by companies to influence demand? In the current state of the US and world economy, what efforts would you select to increase demand for consumer goods
what can be done to overcome any challenges associated with diversity? Support you answer with evidence and theory, as well as personal experience.
Explain and discuss the strengths and limitations of observation as a data collection method.
Explain what is diversity and how important is a definition of diversity for managers and companies and how much does it need to change, if at all, as we move from company to company, go across borders, or operate as a multi-national organization?
Describe the three categories of consumer decision making behavior. Name typical products for which each type of consumer behavior is used.
You post your ideas on the roles that a manager may need to assume that are and are not described in Mintzberg's matrix.
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