+1-415-670-9189
info@expertsmind.com
Explain each step of the marketing research process
Course:- Marketing Research
Reference No.:- EM13693949




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Research

Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers?

How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus a relatively poor country such as Haiti?

As part of your answer, please develop a marketing research project for a firm seeking to compete in the Haitian cell phone market.

Explain each step of the marketing research process and how they relate to this particular project.

Moreover, discuss any post-decision activities that should take place after marketing programs are developed and implemented. (At least 2 pages please with reference)

Answered:-

Verified Expert


Preview Container content

The Maslow’s hierarchy level helps the marketers in understanding the consumers shopping habits. The first level of Maslow’s theory is the house, so the marketers market houses and shelters to the consumers to fulfil their primary need without which consumers are vulnerable to the weather. The next level is the safety, consumers after purchasing homes will look for safety in their houses for which consumers will look for security systems and thus will purchase a system to make his family and himself safer.

After satisfying the basic needs consumers look for next level needs i.e. social needs. In this level comes the friends and family, after having the home, consumers want it to make visitor’s friendly with various facilities like soft bed, decorative walls, comfortable sofa set. So accommodate the friends and family consumer will look for furnishings.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Research) Materials
How do clients hear about your company?What differentiate you from other home care service providers?What does your pre-purchase stage involve (before home care worker goes to
Explain what you learned that adds new understanding to product development and/or product management (this week's topics);explain the role of the jobs-to-be-done framework an
This slide presentation follows on from the marketing strategy report our team completed three weeks ago. That report summarised industry research and proposed a segmentatio
Imagine your manager has requested that everyone in the company take the StrengthsFinder test. Now, your manager has asked you to put together a training tool on how to best
What is the difference between pushing and pulling using promotions to sell a product? Go into detail. Give examples for both pushing and pulling. Tell me the difference be
Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.Develop a 2,100-word analysis that includes:Describe how your marketing e
You will be creating an international marketing report for an international brand/product. You will serve as a consultant to an international company breaking into the US ma
Discuss the factors that helped you make the decision to purchase the product from the retailer. What are the top three factors that are most important to you in this purcha