Explain each step of the marketing research process
Course:- Marketing Research
Reference No.:- EM13693949

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Research

Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers?

How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus a relatively poor country such as Haiti?

As part of your answer, please develop a marketing research project for a firm seeking to compete in the Haitian cell phone market.

Explain each step of the marketing research process and how they relate to this particular project.

Moreover, discuss any post-decision activities that should take place after marketing programs are developed and implemented. (At least 2 pages please with reference)


Verified Expert

Preview Container content

The Maslow’s hierarchy level helps the marketers in understanding the consumers shopping habits. The first level of Maslow’s theory is the house, so the marketers market houses and shelters to the consumers to fulfil their primary need without which consumers are vulnerable to the weather. The next level is the safety, consumers after purchasing homes will look for safety in their houses for which consumers will look for security systems and thus will purchase a system to make his family and himself safer.

After satisfying the basic needs consumers look for next level needs i.e. social needs. In this level comes the friends and family, after having the home, consumers want it to make visitor’s friendly with various facilities like soft bed, decorative walls, comfortable sofa set. So accommodate the friends and family consumer will look for furnishings.

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Research) Materials
List and briefly explain the eight basic steps of the market research process. Imagine that you are at Step 6 of the market research process in a foreign market. Provide an e
Analyze the offerings of two competing firms. How do the products compare on various dimensions of quality? From these differences, what can you infer about each company's s
In each of the cases described, who bene? ts and who suffers from the alleged ethical and legal lapses of Airbus and how should the public relations staff at Airbus respond t
First we need to set the objectives, I propose the following:B2C: Become the preferred brand among the following target segments, children and allergy.B2B: Increase growth of
Identify and describe three ethical mandates of Jainism. Then evaluate the benefits and risks of putting so much emphasis on asceticism. Make sure you use enough detail to s
Research three to five (3-5) ethical issues in the scenario relating to marketing and advertising, intellectual property, and regulation of product safety and examine the ex
A public health department is considering five alternative programs to encourage parents to have their preschool children vaccinated against a communicable disease. At most
Find a recent article that details a PR issue related to a specific company and its product. The article should not be more than two years old. Summarize the issue in one to