+1-415-670-9189
info@expertsmind.com
Explain each step of the marketing research process
Course:- Marketing Research
Reference No.:- EM13693949




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Research

Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers?

How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus a relatively poor country such as Haiti?

As part of your answer, please develop a marketing research project for a firm seeking to compete in the Haitian cell phone market.

Explain each step of the marketing research process and how they relate to this particular project.

Moreover, discuss any post-decision activities that should take place after marketing programs are developed and implemented. (At least 2 pages please with reference)

Answered:-

Verified Expert


Preview Container content

The Maslow’s hierarchy level helps the marketers in understanding the consumers shopping habits. The first level of Maslow’s theory is the house, so the marketers market houses and shelters to the consumers to fulfil their primary need without which consumers are vulnerable to the weather. The next level is the safety, consumers after purchasing homes will look for safety in their houses for which consumers will look for security systems and thus will purchase a system to make his family and himself safer.

After satisfying the basic needs consumers look for next level needs i.e. social needs. In this level comes the friends and family, after having the home, consumers want it to make visitor’s friendly with various facilities like soft bed, decorative walls, comfortable sofa set. So accommodate the friends and family consumer will look for furnishings.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Research) Materials
Your company has capacity and competency to provide accounting services. The company wishes to shift from a "product" focus (providing accounting services) to a customer foc
Create a 1,400-word report and include the following information:Choose the target market for your product, and describe your target market in detail.Create a new product that
Select one of your favorite companies and discuss how it uses social media. Identify the social media networks the company uses (e.g., Facebook, Instagram, Twitter, LinkedIn
Select which leadership theory most accurately describes your current or future approach to leadership. Based on the selected theory, give one (1) example from your personal
This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".
Who your target market is? Define by age/social/group/attitudes/where they are the gap in the market? Research that supports this and what unsatisfied needs you are meeting?
In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a p
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positione