+1-415-670-9189
info@expertsmind.com
Explain each step of the marketing research process
Course:- Marketing Research
Reference No.:- EM13693949




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Research

Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers?

How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus a relatively poor country such as Haiti?

As part of your answer, please develop a marketing research project for a firm seeking to compete in the Haitian cell phone market.

Explain each step of the marketing research process and how they relate to this particular project.

Moreover, discuss any post-decision activities that should take place after marketing programs are developed and implemented. (At least 2 pages please with reference)

Answered:-

Verified Expert


Preview Container content

The Maslow’s hierarchy level helps the marketers in understanding the consumers shopping habits. The first level of Maslow’s theory is the house, so the marketers market houses and shelters to the consumers to fulfil their primary need without which consumers are vulnerable to the weather. The next level is the safety, consumers after purchasing homes will look for safety in their houses for which consumers will look for security systems and thus will purchase a system to make his family and himself safer.

After satisfying the basic needs consumers look for next level needs i.e. social needs. In this level comes the friends and family, after having the home, consumers want it to make visitor’s friendly with various facilities like soft bed, decorative walls, comfortable sofa set. So accommodate the friends and family consumer will look for furnishings.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Research) Materials
IKEA is a Swedish-owned global business founded in 1943.The business generates annual revenues of 27 billion euros and employs 139,000 people in 298 stores and 26 countries.
What is the meaning of pure and mixed bundling? Give a real-world example for each practice. What is the intuition that bundling (pure or mixed) can increase profits co
A high-end market research firm has contacted your boss and is trying to sell some business to your organization. Upper management does not want to appear incompetent, so th
Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Publ
What challenges does Lowe's face in successfully deploying NGIS? What are the primary factors that influence customers to pursue a kitchen remodel project? How did the custome
Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you-a
Explain what you learned from the project for the comparison done among the organizations.What is the outcome of this study.Your paper will be judged in part on the basis of y
Write on MM as how companies are reviewing their MM while entering into foreign markets and getting success and or any problems when they do not adjust their MM in overseas ma