Explain each step of the marketing research process
Course:- Marketing Research
Reference No.:- EM13693949

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Research

Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers?

How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus a relatively poor country such as Haiti?

As part of your answer, please develop a marketing research project for a firm seeking to compete in the Haitian cell phone market.

Explain each step of the marketing research process and how they relate to this particular project.

Moreover, discuss any post-decision activities that should take place after marketing programs are developed and implemented. (At least 2 pages please with reference)


Verified Expert

Preview Container content

The Maslow’s hierarchy level helps the marketers in understanding the consumers shopping habits. The first level of Maslow’s theory is the house, so the marketers market houses and shelters to the consumers to fulfil their primary need without which consumers are vulnerable to the weather. The next level is the safety, consumers after purchasing homes will look for safety in their houses for which consumers will look for security systems and thus will purchase a system to make his family and himself safer.

After satisfying the basic needs consumers look for next level needs i.e. social needs. In this level comes the friends and family, after having the home, consumers want it to make visitor’s friendly with various facilities like soft bed, decorative walls, comfortable sofa set. So accommodate the friends and family consumer will look for furnishings.

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Research) Materials
Use an appropriate number of references to support your position, and defend your arguments - The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham
The assignment should be ncluding the cover page introduction and conclusion and references the topic of it is macro environment and the focus is on effect of technology on
The authors of the assigned article, "A Patient-Driven Adaptive Prediction Technique to Improve Personalized Risk Estimation for Clinical Decision Support have found that
Application of theory or practical examples given appropriate to context.Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, j
How can consumers react to information overload? What is the role of an information gatekeeper in a search market? How do recommendation networks affect sales?
Does the description state the need from the customer's point of view or does it describe a product? Are the description and definition clear? Are buyer motivations clearly d
Develop a flow diagram depicting all of the possible supply chain flows, What supply chain network would you recommend to Bob Bassett based on the current four echelon struct
Create, plan and execute their campaigns to a targeted audience. By using CRM, marketers can also access the necessary business intelligence to better understand which campa