Explain creative media strategy that used plan for magazine

Assignment Help Marketing Management
Reference no: EM131150739

Assignment "Media Strategy and Advertising"

• Media Strategy and Advertising

Review the readings and lectures for this week.

Create the first part of the advertising portion of the Marketing Communications Plan using the business and information presented in the case study. Meet the following requirements:

• In 750-1250 words, explain the creative media strategy that will be used for the plan for television, direct marketing, magazine, newspaper, and/or other media discussed this week. Choose at least two media.

• Provide a rough sketch, blueprint (use ClipArt), or detailed explanation of the premise of the ads. (pdf files will be accepted)

• Using feedback, update and make changes to the previous section of the plan.

• Adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.

The requirements below must be met for your paper to be accepted and graded:

• Use font size 12 and 1" margins.

• Include cover page and reference page.

• At least 80% of your paper must be original content/writing.

• No more than 20% of your content/information may come from references.

• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

Reference no: EM131150739

Questions Cloud

What are the pros and cons of hiring for fit : What are the pros and cons of hiring for "fit?". How can an employer best ensure that new employees will fit with the company culture while simultaneously managing diversity and ensuring that the most qualified candidate will be hired?
Compile a presentation of your e-marketing campaign : Compile a PowerPoint presentation of your e-marketing campaign to include the company background (Unit II), situation analysis and e-marketing strategy planning (Unit IV), and objectives and e-marketing strategies (Unit VI).
Define the probability section of the risk management plan : Define the Probability and Impacts section of the Risk Management Plan and justify the values assigned. Define the Risk Thresholds section of the Risk Management Plan and justify the values assigned
The influence of self-awareness on leadership style : Explored the tenet of conscious leadership and the influence of self-awareness on leadership style. You established that a clear understanding of your abilities, motivation, and goals provides a firm foundation for leading others. Leadership studies ..
Explain creative media strategy that used plan for magazine : Provide a rough sketch, blueprint (use ClipArt), or detailed explanation of the premise of the ads. (pdf files will be accepted) Using feedback, update and make changes to the previous section of the plan.
Prepare the management team to adapt management training : You must prepare the management team to adapt and change the American management training to fit those of other cultures. Put together a slide presentation for the management team, explaining the impact that local cultures of attendees (Chinese an..
Develop performance management plan : Develop a performance management plan that addresses the following HR functions specifically for the job of project manager: (1) recruitment and selection, (2) training and development, and (3) performance appraisal.
Provide recommendations for businesses to secure the systems : Provide at least three recommendations for businesses to secure their systems and assets from hackers. Provide support for your recommendation.
Find a story in global journal about a us-based company : Find a story in a global journal/newspaper about a US-based company that had a business issue in a foreign market. Describe the situation in your own words and make sure to cite and reference the news item and site

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Brand image and continue to appeal

At its peak, The J Peterman Company was generating $75 million in sales. Today, six years after the re-invention, The J Peterman Company is generating $20 million in sales. John Peterman believes an optimum level where the company could maintain its ..

  What are responsibilities of the moderator of a focus group

Visit the Gallup organization's web site at www.gallup.com. What survey methods have been used by Gallup in some of the recent surveys posted at this site? Why were these survey methods selected?

  What was the key insight of management guru tom peters

What was the key insight of management guru Tom Peters that he articulated in "The Brand Called You" and Why was it recommended in Chapter 10 that marketing students learn math concepts

  Explain student query- marketing mix

Explain Student query- Marketing mix and What are the four characteristics of useful information

  Explain websites that potentially might not change for good

Explain Websites that potentially might not change for good reason and do agree that there are many other variables that we need to take into account also

  Create a print ad and video ad for the product featuring

Pitch a new Integrated Marketing Communication plan (IMC) to your client that reflects a change(s) to the product's positioning strategy of B&B Organics. Create a print ad and video ad for the product featuring your new strategy

  Cost data for managerial purposes

As an analyst in an airline's finance department, you are asked to help the operations staff. Personnel has identified a new method of loading baggage that is expected to result in a 30 percent reduction in labor time but no changes in any other c..

  Political and legal trends affecting fast food consumption

Discuss the demographic, sociocultural, economic, technological, natural, political and legal trends affecting fast food consumption

  Describe the retail environment

Discussion:   What do you think the store of the future will look like? Describe the retail environment and the experience for the shopper. Select one of the future stores suggested by another member of the class, and provide some additional recommen..

  Applies to the property rights protection act

The following applies to the Property Rights Protection Act except: The Property Rights Protection Act creates a mediation-style process for landowners to resolve disputes with governmental agencies

  What is the sharp ratio of the stock

Based on daily data of the past 5 years, What is the sharp ratio of the stock and What is the sharp ratio of SPY

  The marketing research approach you would use to develop

create a new product or service for an existing organization. this product or service will be the basis for your

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd