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Read "Welcome to the World of Sony - Unless the Yen Keeps Rising" At the end of Chapter 10 of International Business 13e Environments and Operations Thirteenth Edition by Daniels, Radebaugh, Sullivan.
Address the following questions in your response. You should make sure to include core concepts discussed in your textbook in your answers.
- Given instability in the currency markets, why do you think it is important for Sony to manufacture more products in the United States and Europe and to also buy more from suppliers in other countries in Asia? .
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Determine the impact of Canadian cross cultural issues on change and analyze the impact of resistance to change by a US company working in Canada.
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