Explain amazon''s and barnes and nobles'' strategy

Assignment Help Business Management

Reference no: EM13116326

• Describe Amazon's and Barnes and Nobles' strategy. To include the following components:

o Discuss whether the companies are moving away from their core competency of being leading online retailers.

o Present areas where Amazon and Barnes and Noble are competing with Google^TM and Microsoft®, and whether competition is a wise strategy.

o Address Amazon's and Barnes and Noble's databases and their uses: possible data management issues; and the relationship amongst the two company's data, information, and knowledge.

o Describe how Amazon and Barnes and Noble use e-Business and e-Commerce for B2B and B2C.

o Visit www.amazon.com and www.barnesandnoble.com and make a comparison of the two sites in the following areas:

o Ease of use

o Privacy

o Overall look and feel of the each site.

o Which site does the team prefer and why?

o Compare these two book sellers: Amazon.com, Barnes and Noble. Evaluate their business models and Web sites regarding ethical, legal, and security issues. Also, evaluate how they use communication technologies.

o Define the business models of Amazon and Barnes and Noble and discuss how all are competing with each other.

o Contrast the Web sites of the two bookstores.

o Discuss how these book stores address ethical, legal, and security issues.

o Identify the communication technologies used by each bookstore

o Also include in the final paper:

Table of Contents

Separate Reference Page, including 8-10 outside references that support your ideas

Final conclusion that wraps up your team's analysis

Ideas and suggestions for either company that would enhance their business.

Reference no: EM13116326

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