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Each group is to prepare a written report (in report format of approximately 3000words) and an oral presentation (in PowerPoint format) of approximately 10 minutesduration, outlining the following:
1. Executive Summary with key findings and recommendations
2. Clear and concise description of the market in which the organization operates
3. Summary of the marketing environment (both micro and macro-environmental forces and trends)
4. Detailed description of how the market is (or may be) segmented and a statement of thesegment(s) that the organization is targeting.
5. Brief discussion of the behaviour of customers in the segment(s) identified above
6. A description of the marketing mix being used by the organization to target these segments
7. A recommendation for improvements to the organization's marketing effort.
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Find a company/organization who has misused statistics or who has been unethical in their marketing research. Write a case study about that experience, citing clearly and providing examples.
Prepare a theme board - The theme board should have between 10 minimum and 12 maximum frames and also prepare covering statement
What are your objectives with the penetration of the market and what strategies are going to be adopted - create a sense of vision for your project by briefly considering the next steps once your product(iPhone 4) has been launched into the country..
What are the main issues facing the organization in the case study, or issues with your chosen retailer and what are the options available to the organization
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Dilmah Ceylon Tea: Market Development in Australia.
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