Executive summary - giving a brief description of product

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Reference no: EM13727456

This week you will submit for review and approval your idea for the product or service you plan to market, and prepare an Executive Summary - an overview giving a brief description of the product or service to be addressed in the full Plan, its background, purpose, intended goal, marketplace, marketing/promotional ideas, financing/financial goals, etc. As described in the Week 2 Introduction, the Executive Summary is the beginning part of the final Marketing Plan that entices the reader to continue on and read the full, detailed Plan. Sources for research are provided in the Course Documents folder in Blackboard.

Reference no: EM13727456

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